Employer Branding Lead (Marketing & Events Focus)
At Chapter 2, we’re not just scaling businesses—we’re reshaping the future of talent acquisition with passion, loyalty, and an unwavering commitment to results. By blending people, processes, and cutting-edge technology, we’ve redefined the traditional RPO model, delivering faster, smarter, and more cost-effective solutions that exceed expectations.
As a global powerhouse, our team spans the UK, South Africa, the US, and Germany, with India as the next frontier in our ambitious expansion. Having grown 1300% in just two years, we are unstoppable fuelling our momentum with honesty, collaboration, and a shared vision.
We are relentless in our pursuit of excellence, embedding world-class talent, pioneering technology, and compelling employer branding into organisations across industries. Our approach isn’t just about recruitment—it’s about building long-term success for our clients.
We are loyal to our clients, to our vision, and most importantly, to each other—because we know that true success is built together.
Chapter 2 – A scalable talent solution.
For more information, please watch the Chapter 2 Evolution 🎥🚀
(Over here we will add the 3 pillars video with a link for candidates to watch)
We’re looking for an experienced, dynamic, and creative Employer Branding Lead to champion and deliver compelling branding strategies for our global clients. In this client-facing role, you’ll lead innovative employer brand initiatives across diverse industries, combining storytelling, marketing know-how, and event expertise to build authentic and impactful experiences.
Whilst employer branding remains the central focus of this role, you will also take ownership of key marketing and event functions—managing social media (especially LinkedIn), overseeing our website, CRM, personal branding initiatives, press activity, and executing high-profile events and product launches.
Key Responsibilities:
Employer Branding (Client-Facing)
- Lead end-to-end employer branding projects for global clients, from discovery and strategy through to activation and measurement.
- Partner with People & Culture, TA, marketing, internal comms and other stakeholders to craft authentic employer value propositions and bring them to life via Employer Brand campaigns.
- Deliver creative multi-channel campaigns that resonate across cultures and industries.
- Act as a trusted advisor to clients, presenting ideas, workshops, and strategic solutions with confidence and clarity.
- Collaborate with designers, copywriters, and videographers to produce engaging content.
Marketing & Digital Presence
- Own and evolve our company website, ensuring messaging and user experience are aligned with brand goals.
- Manage and grow our social media presence (especially LinkedIn), ensuring content is consistent, valuable, and engaging.
- Develop and support personal branding strategies for leadership and key internal stakeholders.
- Work with sales and business development teams to keep our CRM (e.g., HubSpot, Campaign Monitor) aligned with marketing goals.
- Select and enter industry awards for Chapter 2 and our clients.
Events & Launches
- Plan and execute high-impact events—including industry conferences, employer branding showcases, and client workshops.
- Lead or support global product and service launches from a marketing and brand perspective.
- Work closely with our PR agency to coordinate press outreach, media relations, and coverage around key announcements and events.
Skills & Experience
- 3+ years of experience in employer branding, marketing, or brand communications—agency or client-side.
- Proven ability to lead and deliver complex, multi-stakeholder projects for international clients.
- Strong understanding of employer branding strategy and EVP development.
- Exceptional communication and presentation skills—both written and verbal.
- Experience with social media strategy (especially LinkedIn), content creation, and digital marketing.
- Proficient in managing websites, CRM systems, and event planning tools.
- Creative mindset with a strong eye for design, content, and storytelling.
Benefits and Rewards designed around you:
Because your hard work deserves more than just recognition—it deserves celebration. 🎉🚀
At Chapter 2 we’re passionate about helping you shape a career that aligns with your aspirations, passions, and personal growth.
A competitive salary depending on experience
Flexible work arrangements, including hybrid work possibilities, so you can balance life and career in a way that works best for you.
Future-Proof Your Finances – Our pension fund helps you invest in a secure and comfortable future, so you can plan ahead with confidence.
Your Health Matters – From medical aid to comprehensive health and wellness programs, we’re committed to keeping you feeling your best—inside and out.
Celebrate YOU – Your birthday is special, and we think you should spend it doing what makes you happiest! Enjoy birthday leave to relax, celebrate, and recharge.
Shining a Spotlight on Success – We love recognising and rewarding hard work! Our Town Hall Recognition Awards celebrate those who go the extra mile, because every achievement deserves a moment in the spotlight.
Diversity, Equity & Inclusion at Chapter 2 🌍✨
At Chapter 2, we are committed to building a diverse, inclusive, and welcoming workplace where everyone belongs. Regardless of race, ethnicity, religion, age, gender identity or expression, sexual orientation, disability, or neurodiversity, we celebrate the unique perspectives that make us stronger. We encourage applications from all backgrounds and are happy to accommodate any recruitment or interview adjustments needed to create a smooth and comfortable experience. Your individuality matters, and we believe that diverse philosophies, cultures, and experiences drive innovation and success.
About Chapter 2
Chapter 2 are passionate about the evolution of recruitment and talent acquisition. We are loyal to our clients, company vision and each other - working together and supporting one another. We are united and relentless in our drive to deliver results for both our clients and ourselves. We are comfortable with uncomfortable conversations. Honesty and communication are the backbone of everything we do.
Employer Branding Lead (Marketing & Events Focus)
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